Driving Down the Cost of Renewable Electricity and Hydrogen: Europe’s Path to a Sustainable Future

The European Union (EU) has set ambitious climate and energy goals, targeting net-zero emissions and energy independence by mid-century. Achieving these goals requires not only accelerating the transition to renewable energy but also addressing critical challenges around the cost of renewable electricity, critical raw materials, and hydrogen production. By implementing targeted strategies, Europe can lay […]
Navigating Challenges in the German Automotive Sector: Embracing Innovative Solutions

Current Challenges Faced by the Automotive Industry in Germany The automotive sector in Germany is currently grappling with several significant challenges. These include rising production costs, supply chain disruptions, and increasing pressure to meet stringent environmental regulations. Additionally, the shift towards electric vehicle (EV) adoption has necessitated substantial changes in infrastructure and manufacturing processes, which […]
24/7 IT Support vs. Health Insurance: Unlikely Twins of the Safety World

Last week, one of my clients hit me with this gem: “So, why am I paying for your 24/7 support team to sit around like night-owl ninjas, only popping up when something breaks?” Ever thought an IT support team and your health insurance might be, well… cousins? They’re both there to save the day when […]
Renewables in Emerging Business: Why the Sun, Wind, and Maybe Even Biogas Are the New CEOs

In the world of business, the rise of renewables is like watching that quiet, bookish kid suddenly show up at a reunion all jacked and charismatic. Gone are the days when renewable energy was a faint glimmer on the horizon, like that gym membership you keep promising you’ll start using. Renewable energy isn’t just here; […]
AI vs. Technical co-Founders

A bold claim making waves in tech circles suggests that AI will soon render technical co-founders irrelevant. The argument goes: AI will write code better, faster, and cheaper, making coding a commodity. But does this mean startups can do without technical leadership at the helm? Let’s unpack this idea with some examples. The Real Role […]
Securing Serious Buyers: The Key to Unlocking Hydrogen’s Potential

One of the biggest hurdles in the hydrogen market is finding buyers who are ready to commit to long-term offtake agreements. Without guaranteed demand, investors and developers are hesitant to pull the trigger on big hydrogen projects. To get the hydrogen economy moving, we need serious buyers to step up—and we need strategies to make […]